Rank and Rent Lead Generation and Lead Routing
How leads reach the business
| Lead source | Where it goes | Your record |
|---|---|---|
| Quote form | Emailed to the address set for the site (the renter, or you) | Saved in WordPress and in your dashboard |
| Phone call | Your tracking number forwards to the renter | Your call-tracking service |
| Click-to-call on mobile | Same tracking number | Your call-tracking service |
SetToRank handles forms. For calls, put a tracking number from any call-tracking service in the site's phone field.
How rank and rent lead generation works
- Build and rank a site for a trade in one area.
- Capture leads with a quote form and a phone number on every page.
- Route each lead to a local business: forms by email, calls by a forwarding number.
- Track everything so you can show the business how many leads came in.
- Get paid a monthly rent, a price per lead, or both.
Routing form leads
On a SetToRank site you set "Send leads to" for each site: the renter's email, or yours while you look for a renter. Every form lead is emailed there, saved in the site's WordPress and counted in your dashboard. When you change renters, change that one email and the next lead goes to the new business. The site, the rankings and the phone number stay the same.
Routing calls
Most trades get more calls than forms, especially urgent ones like roofing and plumbing. Use a tracking number that forwards to the renter and records each call. If the renter stops paying, point the number at the next business. Put the same number in the site's phone field so it appears in the header, the sticky mobile call bar and every call to action.
Proving the site is worth renting
- Count leads per month from the dashboard and the call log.
- Send the business a few leads free so they can see the quality.
- Show the pages that rank in Google Search Console.
- Keep the conversation on booked jobs: what is one job worth to them?
How to price leads for a renter
- Flat monthly rent: simple and predictable; best once the site sends steady leads.
- Pay per lead: easier to sell to a new renter; needs reliable tracking.
- Base plus per lead: a small rent that covers your costs plus a fee per lead above it.
Price from what a job is worth. A roofing job worth thousands supports a far higher lead price than a gutter clean. See typical job values for 20 trades in the best rank and rent niches.
Before you have a renter
Send leads to yourself and call local businesses with a real lead in hand. A live lead is the easiest way to start the rent conversation. Keep the site on a generic name so it can move to any business in the trade.
Rank and rent lead generation FAQ
Who gets the leads from a SetToRank site?
Whoever you set in "Send leads to" for that site, usually the business renting it. You can change it any time, and every lead is also saved in WordPress and in your dashboard.
Does SetToRank track phone calls?
No. Use any call-tracking service for a forwarding number and put it in the site's phone field; it then appears on every page and in the mobile call bar.
What if a renter stops paying?
Change the lead email and forward your tracking number to another business. The site and its rankings stay yours.
Do I own a site built with SetToRank?
Yes. It is a normal WordPress site with Elementor pages and its own login. Host it with SetToRank on your own domain, or publish it to your own WordPress hosting.
Can I try SetToRank before paying?
Yes. Build your full site for free and look at every page. You only choose a plan when you want to publish it.
See your own site before you pay
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