Home Services Website Design for 20 Trades
Home service trades and typical job values
| Trade | Typical job (middle package) | Lead type |
|---|---|---|
| Kitchen remodeling | $27,000–$61,000 | High-ticket |
| Home remodeling | $21,000–$50,000 | High-ticket |
| Pools | $18,000–$38,000 | Recurring, High-ticket |
| Bathroom remodeling | $13,500–$36,000 | High-ticket |
| Deck building | $14,500–$26,000 | High-ticket |
| Roofing | $12,000–$23,000 | Urgent, High-ticket |
| Landscaping | $8,000–$17,500 | Recurring |
| Windows and doors | $9,500–$17,000 | Project |
| Painting | $7,000–$14,500 | Project |
| Concrete | $6,500–$12,500 | Project |
| Flooring | $6,000–$12,000 | Project |
| Retaining walls | $5,000–$10,000 | Project |
| Fencing | $4,500–$9,500 | Project |
| HVAC | $4,500–$8,500 | Urgent, Recurring |
| Electrical | $2,500–$6,000 | Urgent |
| Garage doors | $1,450–$3,000 | Urgent |
| Plumbing | $1,150–$3,000 | Urgent |
| Pressure washing | $700–$1,550 | Recurring |
| Tree service | $600–$1,350 | Urgent |
| Pest control | $500–$950 | Urgent, Recurring |
US averages from the SetToRank cost library; each site adjusts prices to its state.
What every home services website needs
- A quote form and phone number above the fold, and a sticky call bar on mobile
- A page per service and per town
- License, insurance and warranty details
- Prices, a cost guide or a calculator
- Real project photos and reviews
- Fast pages that work on a phone
Home services website design by trade
- Roofing website design
- Kitchen remodeling
- Home remodeling
- Pools
- Bathroom remodeling
- Deck building
- Landscaping
- Windows and doors
- Painting
- Concrete
- Flooring
- Retaining walls
- Fencing
- HVAC
- Electrical
- Garage doors
- Plumbing
- Pressure washing
- Tree service
- Pest control
Every trade gets its own services, photos, prices and license rule. Building sites to rent? See rank and rent niches.
What turns visits into calls on a home services site
- Speed to contact: the phone number is tappable everywhere, and the form asks only for name, phone, service and town.
- Price early: a typical range or a calculator answers the first question before the visitor leaves to compare.
- Proof of being local: the towns you serve, the permit office and your license rule show you really work there.
- Urgency where it fits: emergency and storm messaging for roofing, plumbing, HVAC and tree service.
Designs you can choose
- Photo Hero: full-width photo with the quote form at the top
- Classic Blue: blue header and section bands, a centered headline
- Editorial: cream pages and serif headlines
- Elegant Studio: light, premium and rounded
All four are Elementor pages you can edit. See examples.
Home services websites and local SEO
Local rankings come from structure: one page per "service + town" search, true local content and links between them. Read location pages for the town pages and the SEO website builder page for everything SetToRank sets up.
Home services website FAQ
Which trades does SetToRank build sites for?
Bathroom remodeling, Concrete, Deck building, Electrical, Fencing, Flooring, Garage doors, HVAC, Kitchen remodeling, Landscaping, Painting, Pest control, Plumbing, Pools, Pressure washing, Home remodeling, Retaining walls, Roofing, Tree service, Windows and doors.
How long does it take to build a home services website?
By hand, usually 20–38 hours for a 15–20 page site. With SetToRank, minutes, then you edit anything in WordPress.
Do I own a site built with SetToRank?
Yes. It is a normal WordPress site with Elementor pages and its own login. Host it with SetToRank on your own domain, or publish it to your own WordPress hosting.
Can I try SetToRank before paying?
Yes. Build your full site for free and look at every page. You only choose a plan when you want to publish it.
See your own site before you pay
Pick a niche and a city. SetToRank builds every page for free, so you can judge the result yourself.
Build my site free →